I got the chance to hear Seth Godin speak to a small group of about 25 people over lunch at Catalyst this past year.  I have been a long-time reader of his blog (along with everyone else on the planet) but after hearing him speak I was even more impressed so I started reading his newest book Tribes.  It reads like a series of blog post that are all tied together by a similar theme; but it still works.  My favorite section is on page 103-105 where he lays out what it takes to create a micromovement:

  1. Publish a manifesto
  2. Make it easy for your followers to follow you.
  3. Make it easy for your your followers to connect with one another.
  4. Realize that money is not the point of the movement.
  5. Track your progress.

Agree?  Disagree?  What would you add?  What would you subtract?

Leave a Reply

Your email address will not be published. Required fields are marked *