“Does video teaching really work?” I get that question every time I talk about the multi-site church. It turns out the answer is not only does video teaching work; but video teaching works better than live!
Every weekend at Community Christian Church there are three ways that we provide teaching to our locations: “short film”, “videocast” and “in person”. We don’t call it “live” any longer because if it is not live, than it must be ________. Right, “dead”. Nobody wants “dead” teaching. I digress. Of the 18 weekend adult celebration services 4 are “short film”, 5 are “videocast” and 9 are “in person”. And I might add that 17 are in English and 1 is in Spanish starting this weekend!. More digressing. So, every week we get to compare head to head “short film”, “videocast” and “in person” teaching.
This last week I taught five services (4 “in person” and 1 by “videocast”) at our Naperville locations and challenged people to follow Jesus and be baptized. We had a tremendous response. What was remarkable was that a significantly higher percentage of people responded to my teaching through a “videocast” than they did when I was “in person”! At the Saturday 5 pm service the teaching was “in person” and 2.5% of the people responded. At the Saturday 6:30 pm service the teaching was again “in person” and 5.2% of the people responded. At the Sunday 9:30 service the teaching was by “videocast” and we had the highest percentage respond, 6.2%. At our Sunday 10:00 am service the teaching was “in person” and 2.1% responded. And finally at the 11:00 am service the teaching was “in person” and 2.9% of the people responded.
Overall, 2.8 % of the people responded to my teaching when I was “in person” and 6.2% of the people responded to my teaching when it was “videocast”. So, what do you think of that? Why do you think more people responded to the “videocast” than they did to “in person” teaching?
(Thanks to Troy McMahon, CCC’s Naperville Campus Pastor and all around statistician for giving me these numbers)
EDIT: I got an e-mail explaining to me that I really didn’t have enough info to draw a scientific conclusion. I knew this. But what I didn’t know (until I read the e-mail) was that I was using these stats to make a point and in so doing was less than truthful. I still think that “in person” is best; but I am continually amazed at the power of videocast teaching. Thanks…I feel better.