I got the chance to hear Seth Godin speak to a small group of about 25 people over lunch at Catalyst this past year. I have been a long-time reader of his blog (along with everyone else on the planet) but after hearing him speak I was even more impressed so I started reading his newest book Tribes. It reads like a series of blog post that are all tied together by a similar theme; but it still works. My favorite section is on page 103-105 where he lays out what it takes to create a micromovement:
- Publish a manifesto
- Make it easy for your followers to follow you.
- Make it easy for your your followers to connect with one another.
- Realize that money is not the point of the movement.
- Track your progress.
Agree? Disagree? What would you add? What would you subtract?