Pile-of-book (2) For the last couple weeks I have been working on a book proposal for a book that I plan to finish up before summer.  Then today I spent about an hour on a conference call talking to a couple publishers about a new line of books and what they are looking for before they agree to publish a book.  I learned a few things.

Big idea cover
Last year Jon, Eric and I were fortunate enough to be able to publish our first book, The BIG IDEA.  We were able to work with a couple of terrific publishers:  Zondervan and Leadership Network.  Coming out of that rookie experience we learned a few things about publishing, what publishers are looking for, etc.

So if you are interested in getting published or you have some ideas that you would like to share with the rest of the world in a book here are three of the things I believe publishers are looking for before they say “yes” to publishing.

CONTENT – The number one thing that a publisher is looking for is great content.  You have to have a big idea that you want to share and the world wants to hear. When it comes to publishing content is still king.  If you don’t have good content you will not get published.

INFLUENCE – Publishers are also looking for people who have influence.  If you have a following this is a signal to a publisher that you have a ready-made market for your content.

DEMAND – If there is a pent up demand for the book you want to publish that is also a factor.  If the publisher believes that the timing is right for the book you want to publish that will be important in the decision to publish your book.

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